Pleo launches Embedded Finance solution, giving partners instant access to industry-leading spend and cash management for SMBs

London, 25th September 2025 - Pleo today unveiled Pleo Embedded, a new solution that empowers businesses managing large networks of SMB customers to offer real-time financial intelligence via spend and cash management capabilities directly from their own platform.

With Pleo Embedded, partners can now offer their customers smart company cards, automated expenses, accounts payables and real-time cash management suite as a fully white-labelled or co-branded solution, bringing Pleo’s industry leading experience (NPS 50+) to their customers in a matter of weeks.

With integrations across over 50 specialist software solutions in the accounting and HRIS vertical segments and Mastercard as the main card scheme and a strategic partner, Pleo Embedded marks Pleo’s first move into embedded finance, furthering its mission to empower European businesses to thrive by making complex financial decisions simple and effortless. 

SMBs are clear on their biggest financial hurdles: fragmented solutions (85%), complex integrations (88%) and the grind of manual expense reconciliation (38%) have all been identified as challenges being faced today. Add in the cost of implementation (30%) and it’s no wonder managing cash flow, payments and budgeting remains a challenge. The mission with the embedded finance offering is to cut through the complexity with streamlined, cost-effective solutions that let SMBs focus on growth. 

“Pleo’s journey mirrors the evolution of business finance itself’ says Jeppe Rindom, Pleo’s CEO and co-founder. ‘What began as smarter expense management has grown into a full spend and cash management platform. Along the way, we have listened closely to banks, fintechs and specialist independent software vendors (ISVs) that are already part of the working fabric of European SMBs. We believe the future belongs to business service providers that put customer needs at the heart of their offerings and Pleo is here to help build that future by making every spend decision a smart decision"

Simon Gilson-Fox, Europe SME product lead, Mastercard commented: “We’re thrilled to strengthen our partnership with Pleo, combining our cutting-edge commercial small business card solutions to accelerate the launch of Pleo Embedded across Europe. This collaboration brings together the best of BIN (Bank Identification Number) sponsorship and programme management with Pleo’s embedded finance technology, enabling seamless onboarding, compliance, and cross-border reach for SME clients. Together, we’re delivering real-time expense and liquidity solutions, white-labelled and fully compliant, backed by Mastercard’s regulatory excellence and operational scale. It’s a bold step forward in empowering Europe’s SMEs to manage their finances smarter and grow with confidence.”

“Imagine a world where every European SMB has a ‘digital CFO’ in their pocket” comments Kunal Galav, Pleo's VP of Embedded Finance. "This isn’t a distant dream; it’s the new expectation. With Pleo Embedded, our partners can quickly give SMBs the capabilities to manage spend, cash flow, and growth more intelligently without reinventing the wheel - all while creating new value for their own business.”

The move into embedded finance comes as SMB demand for integrated financial solutions accelerates - 87% of SMBs are considering integrated financial software to handle their increasingly complex needs for automation and digital operations, based on April 2025 survey data from SMB Group. According to McKinsey, Europe’s embedded finance revenues could surpass €100 billion by the end of the decade, accounting for 10–15% of revenue by 2030. 

For more information, visit  https://www.embedded.pleo.io/

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Contact: Amy Monro-Henderson, Global PR Lead, Pleo: amy.monro@pleo.io 


About Pleo

Pleo is Europe’s leading business spend solution, empowering forward-thinking teams to manage their finances with ease and efficiency. From smart cards and automated expense reports, to subscription management, invoice payments, real-time spend categorisation and cash management tools. Pleo unifies all aspects of company spending into one intuitive digital solution. Trusted by over 40,000 businesses across 16 markets, Pleo brings streamlined processes, real-time visibility and simplified financial workflows to businesses of all sizes, helping them achieve their financial goals at every stage of their journey.

Founded in Copenhagen in 2015, Pleo was recognised as Denmark’s youngest unicorn during its Series C round in 2021. Powering billions of euros in purchases each year, Pleo continues to redefine business spend management.

About Pleo’s survey

The survey was conducted on behalf of Pleo by research institute Opinium in August 2025 among 300 companies in the banking and software sectors that work closely with small and medium-sized customers. Respondents were decision-makers responsible for financial or technological solutions, and the survey explored their challenges, barriers, and plans for offering new financial solutions.